Good marketing is critical to the success of your business. Marketing has many dimensions, including market research, customer service, advertising, targeting, packaging, pricing, e-marketing, and others. Investing in a good marketing plan will generate excellent returns. 

 

Marketing

• Understanding Marketing
  Basic definition and discussion of marketing.
• 100+ Marketing Ideas
  Multiple ideas your business can use to improve marketing.
• International Sales
  The international market is an excellent business opportunity.
• Customer Service 
  Customer service is an essential skill for a business of any size and type.
• Marketing Basics 
  Basic ideas of marketing, including strategy, research, and target marketing.
• Competitive Analysis
  Knowing your competition will help improve your business.
• Target Marketing 
  Appealing to a small group of consumers can mean success for your business.
• Marketing Plans
  Like a business plan, a marketing plan is an essential guide.
• 15 Foolproof Ideas For Promoting Your Company 
  Ideas to promote your company within the community.
• High-Impact Marketing Programs That You Can Implement By Next Thursday
  Highly effective ways to improve your business' marketing program.
• Tradeshow Marketing
  Face-to-face customer contact is often one of the best ways to market your services or products.
• eMarketing
  The online marketplace is busier and stronger than ever. 
• Marketing FAQs
  Answers to frequent questions about marketing.
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Advertising

• Advertising

• And Public Relations
  The separate characteristics of advertising and public relations.
• Advertising Primer 
  Make your advertisements effective and appealing to consumers.
• How To Improve Your Yellow Pages Advertising
  Get the most out of your Yellow Pages ad.
• Advertising And Public Relations Guidelines In All Forms Of Media
  The Federal Trade Commission's (FTC) rules and regulations of advertising and public relations in all media forms.
• Online Advertising Regulations
  The FTC's guide to online advertising.
• Online Advertising
  The U.S. Department of Commerce's guide to online advertising.

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  Selling

  • Written vs. Implied Warranties
    Link to the different types of warranties and how they affect customers.
  • How To Write A Warranty
    Link to a guide on writing a warranty.
  • eCommerce FAQs
    Answers to questions commonly asked regarding eCommerce.
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