SYLLABUS: PRINCIPLES OF MARKETING INTERNET COURSE
MRKG 1311 / Summer I 2008
Instructor Information:
Ronald
C. Baugh Technology Center 227
E-Mail: dhhinds@tvcc.edu
Textbook:
Solomon,
Michael R. and Elnora W. Stuart, Marketing Real People, Real Choices,
Prentice Hall Publishing, 5th Edition, 2007. ISBN: 0-13-2299208
Student Resources: http://wps.prenhall.com/bp_solomon_marketing_5
Course
Description:
As an introduction to marketing, studies are made to relate the principles of marketing-to-marketing management situations. A brief analysis will be made of some of the economic, psychological, and sociological factors which influence marketing activities.
Prerequisites:
1. Need internet
connection with email address
2. A word
processor such as Word, Word Perfect, or Works
Course Learning Outcomes:
The student will acquire an understanding of the
following course learning outcomes:
·
Explain what
marketing is and how it provides value to everyone involved in the marketing
process.
·
Discuss the
basics of marketing planning and the marketing mix tools used in the marketing
process
·
Describe the
marketing research process
·
Explain the
different types of data collection methods and types of consumer samples that
researchers use
·
Discuss the need
for marketing segmentation in today’s business environment
·
Discuss how
marketers practice consumer relationship management to increase long-term
success and profits
·
Explain what
advertising is and describe the major types of advertising
ecourse Log-In Procedure:
This
is a WebCT based course. Go to http://ecourses.tvcc.edu. NOTE:
The log in and password information has changed. The new log in and password will now be the
same, except the first letter will be capitalized
on the password, followed by the last four digits of your social security
number (Ex: Log in: doej1234 Password: Doej1234).
Upon initial login, the student will have to create an 8-digit password that
conforms to the strong password security requirements. If they don’t, they will get these error
messages until they comply.
1.
Please enter a password with at least 8 characters
2.
Your password does not meet the strong password requirement. It must include 3 of the following types of
characters: Uppercase letters, lowercase letters, numbers, and symbols. For example:
Pa55w*rd.
If you cannot log in, call
What Do I Do First?
Once you log in, select the syllabus icon and print the course syllabus.
Next, select the Unit Assignments icon and print them for Units 1 – 3.
Click on the other icons on the homepage and read the data.
Then, begin reading the chapters and working the assignments.
Course Format:
This
course is divided into three units:
Unit 1
Unit 2
Unit 3
Final Exam Project
Testing/Final Grade:
The course will include three
objective examinations, and three unit assignments (containing two
assignments in each unit) and a final project.
Course Grading Method:
The final grade for each
student will be determined using the point system.
Each major test and final
project will be worth 200 points for a total of 800 points. Assignments will
consist of 6 exercises (worth 40 points each) and will total 240 points. Total
possible points will be 1040. Final
grade will be determined using the following scale:
A =
931 – 1040
C
= 723 – 826
D
= 619 – 722
F = below 619
Note: Homework and Assessments must be taken by the
deadlines listed on the course calendar.
Print out the course calendar for this Marketing course to follow this
semester.
Drop Date Policy:
If
the student needs to drop a course or withdraw from the college, the last day
to drop this course is June 26, 2008.
You must complete an official drop form from the Guidance Office to
withdraw from this course or contact the VCT coordinator at your college.
Test Schedule:
Unit 1 Test Ch. 1 – 2 June 7-14, 2008
Unit 2 Test Ch.
3 – 6 June 15-20, 2008
Unit 3 Test Ch.
7 – 11 June 21 – 28, 2008
Final Project June 29 – July 5, 2008
TVCC Internet Principles of Marketing
Unit Assignments & Final Project
Unit I: (80
points total)
Assignment #1: (40 points) Due June 6th
Chapter 1: (page 29 & 30) To understand what marketing is all about, pretend you are looking for a job. You need to market yourself. Using the four P’s, write a description of your product, price, place, and promotion strategies.
Assignment #2: (40 points)
Chapter 2: (page 44) An important part of planning is a SWOT analysis,
understanding an organization’s strengths, weaknesses, opportunities, and
threats. Choose a business in your community that you are familiar with.
Develop a brief SWOT analysis for that business.
Unit II: (80 points total) Due June 20th
Assignment #3: (40 points)
Chapter 5: (Page 142/Fig. 5.1) Ask a friend, classmate or co-worker, who has recently purchased an auto or another high-involvement product. Ask him/her to detail the steps they went through in making the decision. List these activities according to the steps in the consumer decision-making process.
Assignment #4: (40
points)
Chapter 7: Visit the VALS web-site and take the VALS survey
(www.sric-bi.com/VALS/presurvey.shtml).
Do you think your VALS type accurately describes you? Describe the
results you received in one paragraph.
Unit III: (80 points total) Due June 27th
Assignment #5: (40 points)
Chapter 5: Demographic or cultural trends are important to
marketers. What are some current trends that may affect the marketing of
the following products?
a. Housing
b. Food
c. Automobiles
d. Education
e. Travel and tourism
Assignment #6: (40 points)
Read Chapter 9 Marketing
in Action Case: (p. 302-303) “Real Choices at Sony”.
Answer the five questions at the end of this case study.
Final Project: (200 points) Due by July 5th
These can be submitted as one file or two separate files under the Unit Assignments icon under Final Project.
I. Complete the Marketing Mini-Project: Learning by Doing
p. 268 of Chapter 8 and complete questions 1 and 2.
II. To market yourself to a future employer or college, you always need
to have a current resume.
A. Prepare a one-page resume of yourself.
B. When listing your education or employment history, list the most recent education or employment, first.
C. Can state under the References section: “References provided upon request”
D. On-line resources you can access for resume tips are: