SYLLABUS: PRINCIPLES OF MARKETING INTERNET COURSE

MRKG 1311 / Fall 2007

                                                                             

Welcome!  I am pleased that you have decided to enroll in this Internet course. You are about to undertake a challenging and thought-provoking course of study, which analyzes the functions and application of Business in your career and daily life.

 

Instructor Information:

Dorothy Hetmer-Hinds                                        Office Phone# 903.675.6366

Ronald C. Baugh Technology Center 227             E-Mail:  dhhinds@tvcc.edu

 

Textbook:

Solomon, Michael R. and Elnora W. Stuart, Marketing Real People, Real Choices, Prentice Hall Publishing, 5th  Edition, 2007. ISBN: 0-13-2299208

Student Resources:  http://wps.prenhall.com/bp_solomon_marketing_5

 

Course Description: 

As an introduction to marketing, studies are made to relate the principles of marketing-to-marketing management situations. A brief analysis will be made of some of the economic, psychological, and sociological factors which influence marketing activities.

 

Prerequisites:

 

            1.  Need internet connection with email address

            2.  A word processor such as Word, Word Perfect, or Works

 

Course Learning Outcomes:

 

            The student will acquire an understanding of the following course learning outcomes:

·        Explain what marketing is and how it provides value to everyone involved in the marketing process.

·        Discuss the basics of marketing planning and the marketing mix tools used in the marketing process

·        Describe the marketing research process

·        Explain the different types of data collection methods and types of consumer samples that researchers use

·        Discuss the need for marketing segmentation in today’s business environment

·        Discuss how marketers practice consumer relationship management to increase long-term success and profits

·        Explain what advertising is and describe the major types of advertising  

 

 

WebCT Log-In Procedure:

This is a WebCT based course.  Go to http://courses.tvcc.edu.  Log in as last name, first initial and last four digits of your social security number (Ex: doej1234).  Use all lower case letters.  The password will be the last four digits of your social security number.  If you cannot log in, call Karen McGrew at 903-675-6234.                     

 

What Do I Do First?

Once you log in, select the syllabus icon and print the course syllabus.

Next, select the Unit Assignments icon and print them for Units 1 – 3.

Click on the other icons on the homepage and read the data.

Then, begin reading the chapters and working the assignments.

 

Course Format:

This course is divided into three units:

Unit 1  

Unit 2

Unit 3

Final Exam Project

 

 

Testing/Final Grade:

 

The course will include three objective examinations, and a final project and three unit assignments (containing two assignments in each unit). The third assessment will be proctored.  VCT students should go to the testing center at the campus where they are enrolled.

 

Testing Center Operational Policy

For Non-Standardized Testing

Trinity Valley Community College

 

Facilities for onsite testing at Trinity Valley Community College will be provided at the following locations:

·        Testing Center – Room 133 of the Pirtle Administration Building, Athens Campus

·        Learning Resource Center – Computer Lab, Athens Campus

·        Learning Resource Center – Palestine Campus

·        Learning Resource Center – Terrell Campus

·        Health Science Center – Kaufman Campus

 

The Testing Center in Athens is an open testing center and will provide:

  • Online testing
  • Paper / Pencil testing
  • Correspondence testing
  • Advanced Placement testing

 

The Health Science Center in Kaufman will provide testing in only those areas related to the Health Science curricula.

 

The Learning Resource Centers in Athens, Palestine, and Terrell will provide online testing only.

 

All testing sites will provide secure, proctored testing.

 

Prohibited items include books, notes, educational aides (such as dictionaries, thesauri, reference books, etc), cell phones, pagers, electronic organizers / PDA’s, laptops, or similar devices.

 

The identity of each examinee must be verified by a photo ID (driver’s license or school ID).

 

Each TVCC Testing Center will post its available hours for testing.  Changes in those hours should be posted on site and reported to the Director of Distance Learning and Director of Testing in Athens.

 

Course Grading Method:

 

The final grade for each student will be determined using the point system.

Each major test and final project will be worth 200 points for a total of 800 points. Assignments will consist of 6 exercises (worth 40 points each) and will total 240 points. Total possible points will be 1040.  Final grade will be determined using the following scale:

 

A =   931 – 1040

B =   827 -   930

C =   723 –  826

D =   619 –  722

F  =  below  619

 

Note:   Homework and Assessments must be taken by the deadlines listed on the course calendar.  Print out the course calendar for this Marketing course to follow this semester.

 

Drop Date Policy:

 

If the student needs to drop a course or withdraw from the college, the last day to drop this course is November 16, 2007.  You must complete an official drop form from the Guidance Office to withdraw from this course or contact the VCT coordinator at your college.

 

 

Test Schedule:

 

Unit 1 Test      Ch. 1 – 2         September 17– 24, 2007       

 

Unit 2 Test      Ch. 3 – 6         October 15– 22, 2007

 

Unit 3 Test      Ch. 7 – 11       November 6–10, 2007  (Proctored)

 

Final Project                           November 26- December 3, 2007