SYLLABUS: BUSINESS
PRINCIPLES INTERNET COURSE
BUSG 1301 / Fall 2007
Welcome! I am pleased that you have decided to enroll
in this Internet course. You are about to undertake a challenging and
thought-provoking course of study, which analyzes the functions and application
of Business in your career and daily life.
Instructor Information:
Textbook:
Boone,
Louis E. and Kurtz, David L. Contemporary Business, 12th edition,
Course
Description:
This course is designed to survey the entire field of business, build a business vocabulary, broaden the student’s perspective of the business field, aid the student in selecting a field of specialization and provide a background for further study.
Course Learning Outcomes:
The student will acquire an understanding of the
following course learning outcomes:
·
Briefly describe
the key features of our business and economic system.
·
Analyze the major
forms of business ownership of both large and small businesses.
·
Explain the key
aspects of managing a business.
·
Explain how
businesses market their products and services.
·
Describe how
technology is changing the way businesses operate and compete.
·
Identify the
skills that managers need to lead businesses in the new century.
·
Explain the
importance of effective communication skills in business.
3 Basic Course Step:
1.
Read Textbook and
access WebCT
2.
Complete Unit
homework assignments
3.
Take Assessments
On-Line (Unit 2 Assessment will be proctored)
WebCT Log-In Procedure:
This
is a WebCT based course. Go to http://courses.tvcc.edu. Log in as last name, first initial and last
four digits of your social security number (Ex: doej1234). Use all lower case letters. The password will be the last four digits of
your social security number. If you
cannot log in, call
What Do I Do First?
Once you log in, select the syllabus icon and print the course syllabus.
Next, select the Unit Assignments icon and print them for Units 1 – 4.
Click on the other icons on the homepage and read the data.
Then, begin reading the chapters and working the assignments.
Course Format:
This
course is divided into three units:
Unit 1: Chapters
1 – 5
Mid-Term Project
Unit 2: Chapters
6 –10
Unit 3: Chapters
11–14
Study Tips:
The
student will be more successful in this class if you utilize the various
tutorials and components available that accompanies this textbook and Internet
course. Students can also access the publisher website at http://www.thomsonedu.com/introbusiness
Testing/Final Grade:
The
final grade for each student will be determined using the point system.
Each
major test will be worth 200 points for a total of 800 points. Assignments will
consist of 6 exercises (worth 40 points each) and will total 240 points. Total
possible points will be 1040. Final
grade will be determined using the following scale:
A
= 931 – 1040
B
= 827 – 930
C
= 723 – 826
D
= 619 – 722
F = below 619
Note: Homework and Unit Assessments must be completed by the deadlines listed on the
course calendar posted on this course website.
Print the calendar to refer to throughout this semester.
Drop Date Policy:
If
the student needs to drop a course or withdraw from the college, you must
complete an official drop form from the Guidance Office to withdraw from this
course by November 16, 2007 or contact the VCT coordinator
at your college.
Assessment Schedule:
Unit 1 Assessment Ch. 1 – 5 September 24 – Oct. 1, 2007
Mid-Term Project
October 15 – 22, 2007
Unit 2 Assessment Ch.
6 – 10 November 6 - 13, 2007 (proctored exam)
Unit 3 Assessment Ch. 11 – 14 November
26 – December 4, 2007
Introduction to Business
Unit Assignments
BUSG 1301/ Internet
Course
Complete the following
textbook assignments and submit to me using Web-CT. Each unit assignment consists of two separate
questions and should be turned in prior to taking each unit assessment.
Complete Unit 1 assignments prior to taking Unit 1 assessment.
Unit 1:
A. Chapter 1: Assume that to encourage creativity among its
employees, Wal-Mart’s head of store operations picks one product in which there
is untapped potential and then challenges workers-from managers to clerks- to
find ways to promote and sell more of it.
This month’s pick is duct tape.
1) Suggest a plan for promoting and selling duct
tape.
2)
What new uses might you suggest to encourage customers to buy more duct
tape?
3) What other products might you display the duct tape
with?
4) How would you display duct tape in the store to catch
customers to use duct tape?
B. Mini-Case
Situation: One of your employees enters your office, closes the
door, and tells you that she has heard “through the grapevine” that a worker is
stealing money from the cash register.
As supervisor, how do you respond to such information obtained
through the grapevine? Assuming the
information is correct, what would you do to correct the situation?
Mid-Term Project:
A. Internet: Home-based
businesses. Assume you’re considering starting a small,
home-based business. Select a business
opportunity that you feel suits your interests and skills and could be operated
from your home, dorm room, or apartment.
1. Answer the following questions, about your business.
·
How
would you explain your idea to a friend?
How does your idea differ from those behind existing businesses?
·
What
purpose does your business serve?
·
What is
the condition of the industry you are entering?
·
Who will
your customers or clients be?
·
How will
you market the firm’s goods or services?
·
How much
will you charge?
·
How will
you finance your business?
·
How will
you measure your firm’s success or failure at specific time intervals?
·
What
credentials qualify you to run this business?
2. Then visit the following Web site. www.powerhomebiz.com/index/feature.htm
3. Click on “Starting a Business”, click on
“success factors”:
4. What are the ten rules for business
success that are listed on the Web site?
5. What are the top ten problems (pitfalls)
of working at home?
Based
on these lists, how would you modify your business plan?
C. Write a newspaper ad to attract applicants for the
position of retail salesperson in your small business.
Unit
II:
Complete the following textbook assignments and submit
to me using the WebCT course site. Each unit assignment
consists of two separate questions and
should be turned in prior to taking Unit 2 assessment.
Why or why not?
http://www.liraz.com Click on “Take the Entrepreneur Test”
Note: Internet Web addresses change frequently. If you do not find the exact sites listed,
you may need to access the organization’s or company’s home page and search
from there.
B.
Chapter 14: Describe an
instance in which you received good customer service. Then describe an instance
in which you received poor customer service. Did either of these experiences
influence whether you returned to buy additional products? Why or Why not?
Unit III:
Complete
the following textbook assignments and submit to me using the WebCT course site.. Each unit
assignment consists of two separate questions and should be turned in prior to
taking Unit 3 assessment.