TRINITY VALLEY COMMUNITY COLLEGE

INTERNET ADVERTISING AND SALES PROMOTION

MRKG 2349

SYLLABUS Spring 2007

INSTRUCTOR:

Dorothy Hetmer-Hinds            Athens Campus            

Phone: 903/675-6366               E-mail: dhhinds@tvcc.edu       

REQUIRED TEXTBOOKS:

Essentials of  Contemporary Advertising, Arens, William F. and David H. Schaefer, 1^st Edition, McGraw-Hill/Irwin, New York, New York, 2007. ISBN:  # 0-07-313666-2

Textbook can be purchased at TVCC or on-line from the publisher using a credit card or bank debit card.  TVCC Bookstore #903.675.6223.

COURSE DESCRIPTION:

a course designed to provide the student with the opportunity to examine the advertising field not only as a consumer but as a potential advertiser.  It enables the student to become acquainted with the basic elements of advertising and sales promotion and to relate sales promotion to the total economy.  In addition, it provides the student with an understanding of the accepted tools, plans, and procedures in advertising and helps distinguish between mediocrity and excellence in the sales promotion and advertising.

Course Learning Outcomes:

  The student will acquire an understanding of the following course learning outcomes:

§ An understanding of the effective ways to utilize advertising in a chosen career area.

§ An understanding of the advertising task encountered on the retail or local level as well as on the national level.

§ An understanding of advertising and its function, to determine when advertising is a valid aid in accomplishing marketing tasks, and when it is not.

§ An understanding of the various types of advertising media and the advantages and limitations of each.

Prerequisites:

            1.  Need internet connection with email address

            2.  A word processor such as Word, Word Perfect, or Works

WebCT Log-In Procedure:

This is a Web-CT based course.  Go to http://courses.tvcc.edu.  Log in using last name,                first initial and last four digits of your social security number (Ex: doej1234).  Use all                    lower case letters.  The password will be the last four digits of your social security                        number.  If you cannot log in, call Karen McGrew at 903-675-6324.

What Do I Do First? 

Once you log in, select the syllabus icon and print the course syllabus. Next, select the Unit Assignments icon and print them for Units 1 – 3. Click on the other icons on the homepage and read the data. Then, begin reading the chapters and working the assignments.

Assessment Schedule:

Unit 1 Assessment (Ch.1-5)	Week 4	Feb. 4-11
Unit 2 Assessment (Ch. 6-10)	Week 8	March 4-11
Unit 3 Assessment (Ch. 11-14)  Proctored	Week 12	April 9-16
Final Project (See Final Project icon for instructions)	Week 15	April 29-May 6

Assessments/Final Grade:

The course will include three objective assessments, a final project and three unit assignments (containing two assignments in each unit).  The final grade for each student will be determined using the point system.

Each major assessment and final project will be worth 200 points for a total of 800 points. Assignments will consist of 6 exercises (worth 40 points each) and will total 240 points.  Total possible points will be 1040. Final grade will be determined using the following scale:

A =   931 – 1040

B =   827 –   930

C =   723 –   826

D =   619 –   722

F = below 619

Note: See course calendar after you are enrolled for assignment due dates and assessment release dates.

Drop Date Policy:

If the student needs to drop a course or withdraw from the college, you must complete an official drop form from the Guidance Office to withdraw from this course by April 13, 2007 or contact the VCT coordinator at your college.

The instructor will not drop you from this course. You will be given an “F” rather than a “W” if YOU fail to complete the course work and YOU do not drop the course.

MRKG 2349  ADVERTISING AND SALES PROMOTION

Unit Assignments

Textbook: Essentials of  Contemporary Advertising, Arens, William F. and David H. Schaefer, 1^st Edition, McGraw-Hill/Irwin, New York, New York, 2007.

Unit I

A. Ch. 2 Exploring Advertising, p.57,   #2

B. Ch. 4 Exploring Advertising, p. 121  #3

Unit II

A. Ch. 7 Exploring Advertising, p. 203   #3

B. Ch. 8  Exploring the Internet:  Judge the following websites according to “good” advertising by applying the creative process, noting the quality of the creative and the strategic intent behind the work.  Be sure to answer the questions below.

· Adidas   www.newbalance.com

· Energizer  www.energizer.com

· Sea World  www.seaworld.com

· Taco Bell  www.tacobell.com

a. Who is the intended audience of the site?

b. What is it that makes the site’s creative good or bad?  Why?

Unit III

A. Ch. 12 Exploring Advertising, p. 347  #4

B. Ch. 14 Exploring Advertising, p. 399   #1

Final Ad Project:	Week 15	April 29-May 6
Prepare a 8 ½ x 11 print advertisement on your computer for a Service or Product    (See Final Project icon for specific guidelines)